JUICE
JUICE is a fictional beverage brand concept that combines bold typography, vibrant colors and eye-catching fruit graphics. The project includes a logo, beverage can design, promotional materials and a website homepage concept.
- Category
- Beverage Brand Identity & Digital Concept
The concept brief
The goal was to create an energetic and easily recognizable beverage brand that stands out from traditional juice products. The visual identity needed to work consistently across product packaging, advertising materials and digital channels.
The approach
The concept was built around a distinctive typographic JUICE logo and a bright, fruit-inspired visual identity. The yellow can packaging, vibrant fruit illustrations and strong contrasts bring movement and energy to the brand. The same visual language was extended to a website homepage concept, where the products and their different visual variations take center stage.
What the concept covers
- Typographic logo
- Visual brand concept
- Beverage can packaging concept
- Promotional graphics
- Website homepage concept
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