GRIND & BLAST
GRIND & BLAST is a fictional construction industry branding concept that combines a clean logo featuring the letter G and a shovel with a more playful, pixel-character-inspired streetwear aesthetic. The project explores two distinct yet complementary visual styles.
- Category
- Logo Design, Brand Identity & Apparel Graphics
The concept brief
The goal was to create a recognizable visual identity for a construction company that would work across both traditional business applications and clothing or promotional products. The concept aimed to combine a simple, versatile corporate logo with more expressive graphics influenced by street culture.
The approach
The core brand identity was built around a graphic logo combining the letter G with a shovel. Its clean and distinctive shapes make it suitable for a variety of applications. Bold typography and contrasting colors reinforce the brand's rugged, construction-inspired character. Alongside the primary identity, a more playful visual direction was developed using pixel-character illustrations and streetwear-inspired graphics. This creates an alternative expression of the brand while maintaining a connection to its original identity.
What the concept covers
- Visual brand concept
- G-letter and shovel logo design
- Typographic logo design
- Pixel-character illustration
- Streetwear-inspired T-shirt graphics
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