GRIMJUICE
GRIM JUICE is a Halloween-inspired energy drink concept combining rugged typography, horror-inspired illustrations and a bold black-and-red color palette. The brand's visual identity is showcased through packaging graphics and 3D can mockups.
- Category
- Energy Drink Brand Identity & Packaging Design
The concept brief
GRIM JUICE was born from the idea of creating an energy drink brand that stands apart from traditional sports-oriented and futuristic product packaging. The concept draws inspiration from Halloween, horror comics and underground culture, combining dark humor, intense energy and a distinctive personality.
The approach
The visual identity was built around skull imagery, bold and heavily distressed typography, skeleton illustrations and layered surface textures. The combination of red, black and white creates an aggressive yet playful atmosphere across the packaging. Skulls, skeletal hands and splatter graphics establish a cohesive horror-inspired theme, complemented by the brand slogan "Feel the Knock". The packaging graphics were designed to fit a 3D can model, allowing the visual identity to be evaluated from different angles and with various material finishes.
What the concept covers
- Brand naming and visual concept
- Typographic logo
- Color palette and graphic style
- Skull and skeleton illustrations
- Energy drink packaging graphics
- 3D can mockups
Want something like this?
Tell us about your project and let’s explore what your brand could look like.